During summer, time appears to move slower in the Northern hemisphere. There are no more seconds to the minute; no more minutes to the hour. But there are more memorable moments to every day. Or, what could be moments, if someone embraced them.
We want to embrace the everyday moments, moments which often go unnoticed. Taking the extra time for a slow and quiet breakfast. Listening to the rain on a gloomy day. Catching the first rays of sun in the early spring.
This is the essence of OODIN and our existence.
We want to ally with people who share our urge to seek those moments out.
We want everything we do – from eyewear to events and art collaborations – to inspire people to embrace the everyday moments.
We’ve borrowed our name from Odin, partly as a genuine reminder of our Scandinavian heritage but also in resemblance to how we strive to guide our followers in life. Today we somehow seem to have forgotten the importance of embracing the small and beautiful moments of everyday life. Let us therefore be your reminder, your guidance in every moment there is to come.